Ponteland Directory
Ponteland Directory is a fantastic advertising agency, combining new and old school techniques to create not only a thriving business, but a brilliant source of information for residents in affluent areas
It’s a really simple business model that has stood the test of time and fought off many competing companies trying to replicate what they do. A free directory of local businesses, delivered to your door each month and readily available online. Businesses can get in touch to advertise within the directory, knowing with confidence that their advertising will be seen by the right people, ensuring a solid return on investment
They came to us, very well established, looking to expand on an already solid foundation and take their business to the next level
Clean, sleek, easy to read; lovely stuff
First up we went through a full re-brand with them. Their existing logo, whilst not visually offensive, had issues. Legibility is the main point that we always try and get across to our clients when branding. Yes it could look fantastic, huge, on your computer screen, but what happens when it’s scaled down? Does it stand on its own two feet when sat next to a competing logo? Do you have all of the relevant files, formats and brand guidelines to ensure that you’re doing right by your brand in future?
Now that we knew offline, in printed materials they had a sleek new professional look, that was not only easy to read but translated well across different mediums we set to work on creating the next generation of their online presence. When they came to us their website hosted all of their recent editions in digital formats, but it was clunky, difficult to navigate and more importantly didn’t promote repeat custom from paying advertisers
We took them through a marketing strategy and outlined the necessity to understand the wants and needs of their potential future clients and how building a framework to inform and begin the conversion process could save them countless man hours with emails and phonecalls. Sitting with them to understand what the vast majority of their admin time entailed, enabled us to strip the need for that out of their day to day running of the business, and have the website do it for them!
We always, always say that tech should be there to do the heavy lifting, reduce your workload, and free up your time to make sure that you’re not getting bogged down in the boring stuff, and have more time to spend on the fun stuff; expanding your business
The proof, as they say; is in the pudding. They now have a full optimised website that ranks incredibly well, informs members of the public that would like to view their editions digitally, and captures data from potential customers without the need for back and forth. Getting your advert into Ponteland Directory is now actually quite a task; as the premium positions are booked back to back for the foreseeable future!
If you and your business feel like you’ve plateaued and would like to explore new, simple and cost effective options to elevate what you do to the next level, whilst actually giving you more time back; get in touch today. Let’s have a bit crack
