The Boozy Bullet
What’s cooler than a brand new, chrome, airstream caravan? A brand new, chrome, airstream caravan that serves beer; obviously! It’s not often you’ll find yourself in possession of such a brand new and shiny toy to play with, but here we are!
Branding concept
Branding is our bread and butter here at It’s All Good. And after taking the affectionately named ‘bullet’ from its owner we were briefed to help name, and create a brand for it
The brief was pretty simple; include the word ‘bullet’ as it was now known, make it super obvious that it’s a mobile bar, and above all else; make it sexy
Once the client was happy with the branding, we whipped up one of our Branding Packs, which includes their logo in a range of different files and formats, making sure that they’ve got everything they need for future use. Not forgetting the ever important Brand Guidelines, to ensure it always looks as good as it should
We then turned our attention to the vinyl design…
The Boozy Bullet blueprints
Having the physical vehicle with us made this process super easy. We start by measuring everything to get the dimensions right, and creating an outlined blueprint of what we’re working on, giving us a perfectly to scale canvas to work on digitally. The process is exactly the same regardless of what it is, whether it be a wall, a car, a truck, a window or indeed as it was in this case; a proper big shiny caravan thing. Vinyl works on any clean, flat ( ish ) surface!
We can then mock up the vinyl stickers and send them over to the client for approval, making any tweaks necessary as we go. This is a great way of doing it as the client then knows exactly what to expect and we make sure with certainty that they’re going to be happy with the outcome
Once we’ve got sign off, we then cut and create all of the individual vinyl stickers in-house, piece them together and plan in fitting
And here you see the process! It’s phenomenal the amount of difference you can make to a vehicle just by applying some stickers and branding to it. The bullet already looked incredible going down the road, but all branded up it really does look special when it drives past
If you’ve got a business with work vehicle(s) and are interested in getting them vinyled, in a world where marketing and advertising is both ongoing, and expensive, having vinyl applied has to be one of the best ‘bang for your buck’ investments out there. Free advertising, for as long as you have the vehicle, whenever and wherever it is!? Just make sure to, you know, drive like a nice human…
