Poetic License Distillery
Poetic License Distillery, an independent small batch distillery in Roker, Sunderland, making big bold gin and winning awards throughout the United Kingdom and overseas. We did a little bit of everything with Poetic, from a large scale eCommerce website design and development, various gin bottle designs, packaging design, Social Media artwork creation and management, to product photography, videography and plenty of advertising
Over the years collaborating with everyone from local independent businesses creating artisan chocolate and honey, to nationwide wholesalers like Tesco, all the way to the likes of Phillip Schofield and his specially curated Craft Gin Club advent calendar! They made the products, we made the pretty
Old tom and strawberries and cream gin promo visuals
The bottles themselves went through various iterations, much like the brand – ever evolving and always striving to be the very best it could be
With such a large range all with various production schedules and cycles, aligning everything to sit under one umbrella was a particular challenge. There’s one thing for certain though; you could always spot a bottle of Poetic License Gin a mile off on a back bar
The gold leaf on the pink bottles, a particularly nice touch we thought
Transforming their business to not only sell online, but to be a big player in the eCommerce side of things was amazing. For a good while we gave heavy focus on implementing the most intuitive and simple user experience as possible, making the path to purchase for the customer super simple. Within the first two weeks of going live they were heavily out performing all of the regional competition, which because of the nature of small batch craft distilling was their main competitive market. Continuously analysing user patterns throughout the purchasing process helped us really dig deep into the customer base and improve each and every step along the way. Combine that with ongoing SEO analysis to feed the website with fresh potential customers was a fantastic combination for online sales
Advertising comes in various shapes and forms – And we pretty much checked everything off the list
From traditional printed advertisements to digital videography with drone work and animation ( and everything in between, ) Poetic License Distillery had fantastic amounts of PR. They even managed to find a way to spin lockdown and use one of the waste products from the distilling process to create hand rub, a sanitiser when you genuinely needed it the most
Hand bottling with the head distiller Sean, with Lex pretending to know what he's doing
The liqueur line up
Fortunately, when you’ve got a great product or idea, it makes our job really quite easy in all honesty. Selling something that quite literally has awards telling you how amazing it tastes, leaps out at you from the shelf and has one hell of a back story is really easy to get on board with and excited about. We still hold some of the sexy advertising we did for Poetic as fond memories
With such credibility comes incredibly high standards though, standards in which we were always excited to exceed each and every time
Do you have a need for a fresh take on your product? Are you selling locally and looking to expand into the big bad world of online sales? Get in touch with It’s All Good today and we can show you the quickest route to getting your product in front of the right people
